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Some years ago people finally realized how the planet is in danger and therefore new initiatives have been launched towards more sustainable solutions. Fashion industry is producing tons of trash due to the fast fashion demand that rang the bells to immediately review the production and rethink the consumption of fashion articles.
Slow fashion was born to call attention to ill-considered and limitless consumption of goods. The idea behind is ‘to buy less and better’ which means to buy less articles, that you really need and to buy better quality goods, that last for a longer period of time.
Slow fashion is a concept that describes the opposite of fast fashion, supporting production solely with respect for people, the environment and animals. As such, in contrast to the practice of industrial fashion, slow fashion favors local businesses and the use of environmentally friendly materials, with the aim of preserving the uniqueness of the profession, the environment, and ultimately providing value to both consumers and producers. It refers to awareness that takes into account the procedures and resources required to create clothing. It promotes the purchase of better quality, longer-lasting clothing and the fair treatment of people, animals and the environment. It promotes a more ethical and sustainable lifestyle and consumption.
Slow fashion is not only a philosophy, it actively contributes to reviewing our ways of purchasing goods, finding pleasure again in selecting and acquiring articles and also seeing people behind the brands. Slow fashion is a more personal, human approach that is about inspiration, respect and pleasure that values both the consumer and the producer.
Next to generating values, the outcome is that the planet has to reduce fashion consumption. Therefore Capsule Wardrobe concept is the right approach to build a more conscious wardrobe, in which you can find all you like and need with respect to the Planet and to your pocket.
The fashion industry is now the second largest cause of pollution after the oil industry, thanks to the fast fashion trend, which accounts for 8-10% of annual emissions and an additional 20% of wastewater emissions. But that’s not all, everyone knows the environmental impact of aviation, and the fashion industry requires more than the combined energy needs of aviation and shipping.
But even assuming our clothes are actually recycled, what’s the point of making too many clothes and then recycling them? Couldn't recycling be the absolute last resort? Shouldn’t these brands focus on making durable clothes that don’t tear or fade in a few washes?
FF brands can never be sustainable unless they become socially responsible and can ensure that everyone in their supply chain, from the farmer to the textile factory, is paid well, with good working conditions, and so on.
FF brands can never be sustained by releasing new collections every two weeks. The speed at which clothes are made and discarded leads to huge textile waste and pollution of natural resources.
Finally, 60% of the sustainability claims of FF brands are greenwashing. The main reason they can get away with misleading their consumers is that the public is unaware of the horrific practices in the fashion industry.
If you want to be a responsible customer, ask yourself, where do you buy from? Do yo want to favor a small sustainable local brand or an unethical fast fashion giant? And if you can’t completely get rid of fast fashion… here’s something you can do: buy less, buy consciously