Denim: Versatility for Every Season

by EW Group on March 24, 2018

Jeans are forever. We firmly believe in this, so we created a truly stylish and very comfortable denim collection for women who love denim!

Trousers made from denim material, or jeans, originated in the city of Genoa in Italy in the 1860’s. The word ‘denim’ comes from the name of a French town by the name of Serge de Nîmes.

This popular, durable material was made for workers in the US and has now become famous through big jeans brands. It used to be the exact opposite of a fashion item, worn by the working class. The fit was loose and sturdy in the beginning, and there was no such thing as skinny or straight cut jeans. In the 1950s, James Dean appeared on the silver screen wearing jeans as a sign of youth and rebellion, but it was only later that they became more mainstream.

By the 1960s, jeans were becoming increasingly popular, and in the 1970s, they finally became recognized as a fashion item. Different styles appeared, and flared, straight, worn, distressed and stone washed jeans became the ‘it pieces’ of every wardrobe. The original ink-colour was soon followed by different hues, including black, grey and camel.

Today, it’s difficult to find a person who doesn’t have at least one pair of jeans in their closet.

It’s a misconception, however, that denim can only be worn casually and is only suitable for teenagers.

Because we love denim, we created pieces that can be worn in the office and for nights out, too!


The Denim Skirt


EW’s denim skirt comes in both pencil and A-line variations, and you can combine it with casual sneakers and a t-shirt or high heels and a stylish blouse. The shape will highlight your figure, and it’s comfortable to wear all day.


The Denim Dress

We have a large selection of denim dresses, and these are our favourite picks for a truly fashionable wardrobe. Our special denim material is durable, elastic, high quality, and can be machine washed without losing its shape.

Our brand new Oxford denim dress with beautiful raglan sleeve and a perfect boat neckline is both comfortable and elegant for the office.

If you prefer a more feminine cut, go for the Paris or Luxembourg denim dresses Both come in a V- or boat neckline. You can accessorize them with colourful Moods Ribbons depending on the occasion.

The London denim dress is a versatile piece that’s perfect for a busy day. The male shirt style is both trendy and sexy, and the gold snaps give it a touch of femininity.


The Denim Top

Who says denim is only for trousers, dresses and skirts?

We created the Berlin shirt in a high quality dark denim that goes perfectly with leggings or even jeggings on sunny days.

To complete the look, add the Helsinki denim jacket to your outfit. It’s so much more than just a simple jacket, and with its short cut and standing collar, it’s the perfect item on a chilly spring morning.

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